To understand a company an its competitors, you need to understand the industry of which it is a part.
Finding information about an industry includes the following steps:
Industry Surveys can be used for information about the current business environment, regulations, developments, and issues that impact companies operating within that industry.
It should explain how the industry operates, who the leading companies are, and facts about suppliers and regulations
Trade Associations (also called trade groups, industry groups, business associations, etc.) are often the only place to find current statistics or trends for an industry.
They exist at the local, regional, national, or international level and may publish information for practitioners in the industry.
They are very useful for learning the vocabulary of an industry, the key players, and current issues or trends.
Industry Classification Code
are helpful for finding industry information since many databases allow you to search by industry code.
NAICS and its precursor SIC organize businesses into categories.
Note: NAICS is the main standard although some agencies and databases continue to use the SIC system.