called “whitepapers,” include articles, podcasts, and surveys
7 top global consulting firms: Deloitte, PWC, EY, KPMG, McKinsey, Bain, and Boston Consulting Group (BCG)
There are also niche firms focusing on one or a few industries. Ex.: Mercer, Oliver Wyman, and Huron
● healthcare “artificial intelligence” inurl:mckinsey
● food delivery (market OR industry) inurl:deloitte
A few search tips:
● Keep the searches simple, more high-level
● Only search one consulting firm at a time, rotating through each one by changing the inurl:[consulting firm] command
● Use Tools>Any Time to customize the publication date to ensure the more relevant
Susan M. Klopper. Consulting Firm Whitepapers: A Must for a Business Researcher’s Toolkit. Academic BRASS, Season Year, Vol. 18, No. 2