- Establish the goals of the project
– decide what you want to learn
- the goals of the project determine whom you will survey and what you will ask
- if your goals are unclear, the results will probably be unclear.
- Determine your sample – 2 main components
- first is deciding what kind of people to interview – “target population”
- how many people you need to interview
- careful of population bias
- Choose interviewing methodology
- How you will interview – person, phone, email, computer, etc.; SurveyMonkey.com
- How you will distribute: web page popup, email, paper and transfer results to online version
- Create your questionnaire
(see Survey Construction box)
- KISS – keep it short and simple.
- Divid questions into three groups:
- must know,
- useful to know
- and nice to know.
- Then discard the last group, unless the previous two groups are very short.
- Start with an introduction:
- who you are and why you want the information
- it will also encourage people to complete your questionnaire
- Pre-test the questionnaire
- Distribute or conduct interviews
(code and enter interview data)
- Analyze the data – Produce the reports
- how to handle open ended questions
- coding adn grouping responses
- download or excel display
Note: Human Subjects Permission