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Vodka Ad Test
The Vodka Ad Test
Or a Quick Guide to Evaluating Periodical Articles
Flip your magazine or journal over. What kind of ad is on the back cover? If there is a vodka ad, car ad, or cigarette ad, this may not be considered a scholarly source. But let’s go on to more definitive measures…
A Scholarly periodical article has the following features:
Bibliography, footnotes, or endnotes. This provides evidence of the research that was conducted to produce the article.
Written by expert(s) in the field. Usually there is a paragraph of information that describes the author’s credentials and current position.
Published by Associations, Research Institutes, University Presses.
“Peer reviewed.” Refers to the policy of experts in the field examining journal articles before acceptance for publication.
Written in the jargon of the field for scholarly readers (professors, researchers or students.)
Illustrations that support the text, such as tables of statistics, graphs, maps, or photographs
Popular Magazines on the other hand:
No footnotes or references.
Written by journalists who are usually not experts in the field.
Easy to read. Intended for lay audience. Informative and entertaining.
Many advertisements throughout the magazine.
Glossy, slick. Illustrated with graphics and photos.
These criteria apply to all periodicals, online or print.
Popular v. Scholarly
Video produced by Wayne State University Libraries.
Scholarly, Trade, and Popular Sources
Periodical is a term used to describe any publication that is published multiple times (periodically). Periodicals include materials such as popular magazines, scholarly journals, and newspapers.
It is important to understand the difference between a popular and a scholarly periodical. When you are doing research, most of your sources should be scholarly.
Often popular periodicals are called magazines and scholarly periodicals are called journals. Many times it will be acceptable to use some popular material, but research papers should not be based solely on popular literature.
Secondary discussion of someone else's research; may include personal narrative or opinion; general information, purpose is to entertain or inform.
Current news,trendsandproducts in a specific industry; practical information for professionals working in the field or industry.
In-depth, primary account of original findings written by the researcher(s); very specific information, with the goal of scholarly communication.
Author is frequently a journalist paid to write articles, may or may not have subject expertise.
Author is usually a professional in the field, sometimes a journalist with subject expertise.
Author's credentials are provided; usually a scholar or specialist with subject expertise.
General public; the interested non-specialist.
Professionals in the field; the interested non-specialist.
Scholars, researchers, and students.
Vocabulary in general usage; easily understandable to most readers.
Specialized terminology or jargon of the field, but not as technical as a scholarly journal.
Specialized terminology or jargon of the field; requires expertise in subject area.
Graphs, charts and tables; lots of glossy advertisements and photographs.
Photographs; some graphics and charts; advertisements targeted to professionals in the field.
Graphs, charts, and tables; very few advertisements and photographs.
Layout & Organization
Informal; may include non-standard formatting. May not present supporting evidence or a conclusion.
Informal; articles organized like a journal or a newsletter. Evidence drawn from personal experience or common knowledge.
Structured; includes the article abstract, goals and objectives, methodology, results (evidence), discussion, conclusion, and bibliography.
Articles are evaluated by editorial staff, not experts in the field; edited for format and style.
Articles are evaluated by editorial staff who may be experts in the field, not peer-reviewed*; edited for format and style.
Articles are evaluated by peer-reviewers* or referees who are experts in the field; edited for content, format, and style.
Rare. Little, if any, information about source materials is given.
Occasional brief bibliographies, but not required.
Required. Quotes and facts are verifiable.
Each issue begins with page 1.
Each issue generally begins with page 1.
Page numbers are generally consecutive throughout the volume.
"Ada is a feminist, multimodal, peer reviewed journal that examines the intersections of gender, new media, and technology. It is a publication of the Fembot Collective, and the product of countless hours of volunteer labor on the part of senior and junior scholars and graduate students around the world."
There are many open access feminist journals available. For additional titles besides the ones listed below, consult the
"scholarly research journal devoted to critical work in a variety of formats that reflects current scholarship and approaches to the discipline of Women's and Gender Studies. It incorporates a diversity of feminist, anti-racist and critical identity, intersectional, transnational, and cultural studies approaches to a wide range of contemporary issues, topics, and knowledges. Atlantis is dedicated to the ongoing growth of knowledge in the field of Women's and Gender Studies, as well as to critical reflections on the field itself."
"The Canadian Online Journal of Queer Studies in Education was created to provide a forum for scholars, professionals, and activists to discuss queer topics in education and the social sciences in the Canadian context. For the purposes of this journal, the term education is understood broadly, to include all levels of education in every discipline. This journal is devoted to supporting and disseminating research and theory that promotes social justice for all queer people, including lesbian, gay, bisexual, queer, intersex, two-spirited and trans-identified people."
"feminists@law aims to publish critical, interdisciplinary, theoretically engaged scholarship that extends feminist debates and analyses relating to law and justice (broadly conceived). It has a particular interest in critical and theoretical approaches and perspectives that draw upon postcolonial, transnational and poststructuralist work. The journal publishes material in a range of print and multimedia formats and in English and other languages. The journal is committed to an international perspective, to the promotion of feminist work in all areas of law and justice, and to making that work widely available through open access publishing."
"The Fibreculture Journal is a peer reviewed international journal, first published in 2003 to explore issues and ideas within the Fibreculture network, The Fibreculture Journal now serves wider social formations across the international community. We work with those thinking critically about, and working with, contemporary digital and networked media. In 2008, the Fibreculture Journal became a part of the Open Humanities Press , a key initiative in the development of the Open Access journal community. The journal encourages critical and speculative interventions in discussions concerning a wide range of topics of interest including the social and cultural contexts, philosophy and politics of contemporary media technologies and events. "
"Gender Forum is an online, peer reviewed academic journal dedicated to the discussion of gender issues. As an electronic journal, gender forum offers a free-of-charge platform for the discussion of gender-related topics in the fields of literary and cultural production, media and the arts as well as politics, the natural sciences, medicine, the law, religion and philosophy."
"A digital magazine dedicated to prompting conversations about rhetoric in everyday life. We invite adventurous critics, artists, and thinkers to examine the social, personal, cultural and political powers of rhetoric in innovative and creative ways."
"The Journal of Feminist Scholarship is a twice-yearly, peer-reviewed, open-access journal published online and aimed at promoting feminist scholarship across the disciplines, as well as expanding the reach and definitions of feminist research."
"MP is an online, peer-reviewed, international feminist journal. Our goal is to provide an intelligent forum for feminist discourse in cyberspace, to give voice to a variety of voices on issues of gender and power. We believe that words can change the world! "
"Peitho is a peer-reviewed journal of the Coalition of Women Scholars in the History of Rhetoric and Composition. The journal exists to support the Coalition’s mission as a “learned society composed of women scholars who are committed to research in the history of rhetoric and composition.” The journal, like the Coalition, will “promote and foster collaboration and communication” among women in these areas of specialization. Peitho seeks to encourage, advance, and publish original research in the history of rhetoric and composition and thereby support scholars and students within our profession."
"S&F Online, a triannual, multimedia, peer-reviewed, online-only journal of feminist theories and women’s movements, provides public access to the Barnard Center for Research on Women’s most innovative programming by providing written transcripts, audio and visual recordings, and links to relevant intellectual and social action networks. The journal builds on these programs by publishing related scholarship and other applicable resources. A forum for scholars, activists, and artists whose work articulates the ever-evolving role of feminism in struggles for social justice, S&F Online brings you the latest in cutting-edge theory and practice."
"WOMEN IN JUDAISM: A MULTIDISCIPLINARY JOURNAL is an academic, refereed journal published exclusively on the Internet, and devoted to scholarly debate on gender-related issues in Judaism. The ultimate aim of the journal is to promote the reconceptualization of the study of Judaism, by acknowledging and incorporating the roles played by women, and by encouraging the development of alternative research paradigms."
The Feminist Daily News is published by the Feminist Majority Foundation (FMF), which was founded in 1987. It is an organization dedicated to women's equality, reproductive health, and non-violence. In all spheres, FMF utilizes research and action to empower women economically, socially, and politically.
The following are databases that specifically cover women and women's issues. Many other library databases will cover aspects of women's studies within particular disciplines.
Coverage: pre-1972 - current. Combines the Women's Studies International and Men's Studies databases with sexual diversity issues and gender-engaged scholarship. Source documents include professional journals, conference papers, books, book chapters, government reports, discussion and working papers, theses & dissertations, and freely available full text articles & documents on the Web.
Collection of women's diaries and correspondence from Colonial times to 1950. Sources include journal articles, pamphlets, newsletters, monographs, and conference proceedings, much of the material is in copyright.
Covers from 1600-1900, and contains publications and documents of local, state, and federal Commissions on the Status of Women from 1963 to the present. Also includes reports, pamphlets, posters, and ephemeral materials.