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Company and Industry Research: Industry Sources

Industry Research Tips

To understand a company an its competitors, you need to understand the industry of which it is a part.

Finding information about an industry includes the following steps:

  1. Get an overview of the industry (market research, industry summaries)
  2. Look for articles on trends for forecasts
  3. Gather statistics from government agencies and trade associations
  4. Explore trade associations for additional information about an industry

Potential problems:

  • Data from one source may not match another both in terms of data and definition of an industry. 
  • Small industries are often reported as part of larger industries in government data and other information sources. 
    Look for targeted market research to address these markets
  • Quality, availability and cost of association information varies widely.  Some of it is only available to members while some data can be free.
  • Emerging industries are difficult to research.  Data may not be available and trends may not have been established.

Industry Information

Industry Reference Sources

Industry Profiles

Industry Surveys can be used for information about the current business environment, regulations, developments, and issues that impact companies operating within that industry.
It should explain how the industry operates, who the leading companies are, and facts about suppliers and regulations